Laurie Borasky

Enthusiast
DISC Type : i

Partner at SML Marketing

Daytona Beach, Florida, United States

Overview

Laurie has no verified overview

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

9-2001
Partner at SML Marketing
10-1989
Owner at Welcome Center
6-1996 - 7-2001
VP Marketing at Epic Resorts

Education

Laurie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 36 Location : Daytona Beach, Florida, United States Job Level : N/A Designation : Partner at SML Marketing
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Laurie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Laurie take some risk or not?

  • They can take some low-probability risks if needed.

You And Laurie

Personality Compatibility


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