Laurie Kokoruda

Energizer
DISC Type : I

Sr. Category Manager - DeWalt Power Tools at DEWALT

Lenexa, Kansas, United States

Overview

Laurie has no verified overview

Personality Overview

Relationship Oriented

Enthusiastic

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

6-2025
Sr. Category Manager - DeWalt Power Tools at DEWALT
1-2016 - 6-2025
Senior Product & Category Manager at Vista Outdoor Inc.
10-2010 - 1-2016
Product Line Manager at Vista Outdoor Inc.
8-2009 - 10-2010
Digital Engagement & Communications Manager at Intouch Solutions
4-2006 - 6-2009
Digital Product Manager at Penton Media

Education

Bachelors from The University of Kansas
Masters in Business from MidAmerica Nazarene University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Lenexa, Kansas, United States Job Level : Middle Designation : Sr. Category Manager - DeWalt Power Tools at DEWALT
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Laurie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Laurie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Laurie

Personality Compatibility


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