Laurie Ragle

Go-getter
DISC Type : d

Advertising Director at Ogden Directories Inc EZToUse.com and The Breeze Newspapers

Fort Myers, Florida, United States

Overview

Laurie Ragle is an experienced Advertising Director with a long history in the print and digital marketing industries for outlets like The Breeze Newspapers and The Hoosier-Times. A Dale Carnegie graduate, people who have worked with her describe her as personable, enthusiastic, creative, and efficient.

Outside of her primary role, Laurie demonstrates a strong commitment to her local business community. She has been actively involved in Chamber of Commerce events and promotes community initiatives like local job fairs, connecting people with new career opportunities.

She was part of a team that designed and implemented a new paperless sales environment in the early 1990s.

Personality Overview

Self-Confident

Decisive

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Print & Digital Ads
Her entire career is focused on advertising sales for newspapers and directories, managing both print products and a range of online advertising solutions.
Sales Team Leadership
She has extensive experience managing and training sales teams, having overseen staffs of up to 14 sales representatives and 5 coordinators.
Local Community Support
Has been involved in local Chamber of Commerce events and actively promotes community resources like job fairs to support local businesses and residents.

Media Appearances

Laurie has no verified media appearances

Work History

6-2018
Advertising Director at Ogden Directories Inc EZToUse.com and The Breeze Newspapers
6-2018
Advertising Director at The Breeze Newspapers and EZToUse.com
6-2011 - 5-2018
Advertising Director at The Hoosier-Times
11-1997 - 6-2011
Advertising Sales Manager at The Herald-Times
8-1984 - 5-1994
Sales & Systems Trainer at GTE Directories

Education

Education details unavailable from Edgewood High School
Education details unavailable from Edgewood High School

More Information

Social Presence :

Prographics :

Exp : 37 Location : Fort Myers, Florida, United States Job Level : Mid-senior Designation : Advertising Director at Ogden Directories Inc EZToUse.com and The Breeze Newspapers
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Laurie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • Their decision making speed is somewhere in the middle.
  • Can Laurie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Laurie

Personality Compatibility


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