Laurie Roberts, MBA

Commander
DISC Type : D

Director of Digital Communications at Johnson & Wales University

Providence, Rhode Island, United States

Overview

Laurie has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Decisive

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Laurie has no verified topics they care about

Media Appearances

Laurie has no verified media appearances

Work History

8-2023
Director of Digital Communications at Johnson & Wales University
6-2021 - 8-2023
Social Media Manager at Johnson & Wales University
1-2023
Adjunct Professor at Johnson & Wales University College of Professional Studies
2-2018 - 5-2021
Social Media Specialist/Writer/Editor - Marketing & Communications Dept. at Keene State College
3-2016 - 12-2017
Public Relations & Marketing Manager at The G2 Gallery

Education

1-2019 - 5-2022
Master of Business Administration - MBA from University of New Hampshire
2004 - 2008
Bachelor's Degree from Mount Holyoke College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Providence, Rhode Island, United States Job Level : Mid-senior Designation : Director of Digital Communications at Johnson & Wales University
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Laurie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Laurie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Laurie

Personality Compatibility


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