Laurie Vertuccio, MBA

Evaluator
DISC Type : Dsc

Vice President Global Marketing at Profound Medical Inc.

Greater Boston, United States

Overview

Laurie is a marketing executive with over 20 years of experience driving growth and innovation in the medical device industry. Currently the VP of Global Marketing at Profound Medical, she specializes in patient-centric strategy and brand development. Colleagues describe her as a passionate, high-energy, and creative leader who excels at motivating teams to exceed objectives.

Outside of work, Laurie is passionate about mentorship and philanthropy. She serves as an Advisory Board Member for the University of Vermonts Women in Leadership Program. She takes immense pride in her family, celebrating her daughters philanthropic achievements, which are inspired by a family legacy of supporting the deaf community.

Interesting fact: Lauries passion for philanthropy is deeply personal; it was inspired by her daughters connection with her deaf grandparents.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

MedTech Marketing
Her entire career is dedicated to marketing in the medical device sector, currently leading global marketing for an innovative portfolio at Profound Medical Inc.
Patient-Centric Strategy
Her roles and recommendations consistently highlight a deep focus on the patient journey, education, and engagement to drive growth and brand loyalty.
AI in Marketing
Holds a recent masterclass certification in "Leveraging AI for Digital Marketing Success, " indicating a proactive interest in applying new technologies to her field.

Media Appearances

Laurie has no verified media appearances

Work History

5-2025
Vice President Global Marketing at Profound Medical Inc.
1-2024 - 5-2025
Head of Patient Marketing & Brand Strategy at PROCEPT BioRobotics
2-2021 - 1-2024
Director of Global Marketing at PROCEPT BioRobotics
9-2022 - 9-2023
Advisory Board Member - Women in Leadership Program at University of Vermont Grossman School of Business
1-2020 - 12-2020
Executive Director Of Marketing at Cellero

Education

MBA from Van Loan School at Endicott College
8-2022 - 3-2033
Executive Education - Certificate Program from University of Vermont Grossman School of Business

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Boston, United States Job Level : Senior Designation : Vice President Global Marketing at Profound Medical Inc.
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Insights For Selling To Laurie

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laurie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laurie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laurie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laurie

Personality Compatibility


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