Laurits Harmer Lassen in

Laurits Harmer Lassen

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Chief Press Officer at Industriens Pension
📍 Copenhagen, Capital Region of Denmark, Denmark

Laurits Harmer Lassen is the Chief Press Officer at Industriens Pension, leveraging over 20 years of experience in business journalism and strategic communications. A graduate of Roskilde University, he focuses on maintaining top-tier member satisfaction and corporate reputation through targeted external communication strategies across multiple platforms.

He has led communications as Industriens Pension has repeatedly been recognized for having the best reputation and highest member satisfaction in the industry for multiple consecutive years.

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Experience
22 Years
Current Role
Chief Press Officer
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Laurits cares about

Corporate Reputation
His social media posts frequently celebrate Industriens Pension being recognized as the pension company with the industry's best reputation.
Member Satisfaction
He consistently highlights his company's top rankings in national customer satisfaction surveys, indicating this is a key metric for him.
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Career

Work history

2-2017
Chief Press Officer
Industriens Pension
5-2015 - 1-2017
Senior Communicator
Nordea
8-2012 - 4-2015
Political business reporter
Berlingske
8-2010 - 8-2012
Business reporter
Berlingske Business Magasin (formerly Berlingske Nyhedsmagasin)
11-2006 - 8-2010
Business reporter
Berlingske Tidende
In the press

Media appearances

Ny pressechef til Industriens Pension. Featured in Altinget
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Education
1998 - 2005
Cand. Comm. i journalistik og forvaltning
Roskilde University
2001 - 2001
Nationaløkonomi
Lund University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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