Laurits Harmer Lassen

Questioner
DISC Type : c

Chief Press Officer at Industriens Pension

Copenhagen, Capital Region of Denmark, Denmark

Overview

Laurits Harmer Lassen is the Chief Press Officer at Industriens Pension, leveraging over 20 years of experience in business journalism and strategic communications. A graduate of Roskilde University, he focuses on maintaining top-tier member satisfaction and corporate reputation through targeted external communication strategies across multiple platforms.

He has led communications as Industriens Pension has repeatedly been recognized for having the best reputation and highest member satisfaction in the industry for multiple consecutive years.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Corporate Reputation
His social media posts frequently celebrate Industriens Pension being recognized as the pension company with the industry's best reputation.
Member Satisfaction
He consistently highlights his company's top rankings in national customer satisfaction surveys, indicating this is a key metric for him.
Strategic Communication
This is the core of his 20+ year career, spanning journalism and his current role where he manages press strategy and storytelling.

Media Appearances

Ny pressechef til Industriens Pension. Featured in Altinget

See Now

Work History

2-2017
Chief Press Officer at Industriens Pension
5-2015 - 1-2017
Senior Communicator at Nordea
8-2012 - 4-2015
Political business reporter at Berlingske
8-2010 - 8-2012
Business reporter at Berlingske Business Magasin (formerly Berlingske Nyhedsmagasin)
11-2006 - 8-2010
Business reporter at Berlingske Tidende

Education

1998 - 2005
Cand. Comm. i journalistik og forvaltning from Roskilde University
2001 - 2001
Nationaløkonomi from Lund University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Press Officer at Industriens Pension
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Insights For Selling To Laurits

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurits is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Laurits

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Laurits move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Laurits take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Laurits

Personality Compatibility


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