Laust Ejstrup

Wildcard
DISC Type : csi

Global marketingchef at Randers Tegl A/S

Aalborg, North Denmark Region, Denmark

Overview

Laust is the Head of Group Marketing at Randers Tegl, where he leads marketing strategy in the building materials industry. An alumnus of Aarhus University, he is skilled in driving business development and brand growth through digital strategy and integrated marketing campaigns, with a focus on architectural innovation.

Outside of work, Laust has an appreciation for durable design and products built to last for generations, drawing parallels from classic cars. He also has a background in film analysis, having previously contributed articles to a film journal, indicating a keen interest in storytelling and media.

He has a passion for sustainability, believing in creating products that not only serve a purpose but can be passed down.

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Sustainable Building
He frequently discusses the green potential of brick and praises corporate decisions that prioritize product longevity and sustainability in construction materials.
Digital Storytelling
He has driven Randers Tegl's focus towards digital marketing, using video and social media to tell compelling stories about the company's products and craftsmanship.
Architectural Innovation
He is passionate about pushing the boundaries of what is possible with brick, helping architects realize complex and challenging designs.

Media Appearances

Laust has no verified media appearances

Work History

1-2015
Global marketingchef at Randers Tegl A/S
5-2014 - 12-2014
Brand Manager at Randers Tegl A/S
5-2013 - 5-2014
Concept developer at SHRPA & Combine
10-2008 - 4-2013
Copy and concept at Corbiz
1-2007 - 1-2008
Copywriter at Designit

Education

2002 - 2007
Cand.mag from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Aalborg, North Denmark Region, Denmark Job Level : N/A Designation : Global marketingchef at Randers Tegl A/S
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Insights For Selling To Laust

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laust is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Laust

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Laust move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Laust take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laust

Personality Compatibility


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