Lawrence Lau, AAP

Planner
DISC Type : Sc

SVP, Director of Payments, Digital & Product Management at West Coast Community Bank

Santa Cruz, California, United States

Overview

Lawrence has no verified overview

Personality Overview

Disciplined

Overcautious

Deliberate

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Lawrence has no verified topics they care about

Media Appearances

Lawrence has no verified media appearances

Work History

7-2025
SVP, Director of Payments, Digital & Product Management at West Coast Community Bank
11-2021 - 7-2025
SVP, Head of Digital & Treasury Management at US Metro Bank
8-2020 - 11-2021
VP, eBanking Manager at Luther Burbank Savings
5-2018 - 8-2020
VP, Digital Banking Manager at First Foundation Inc.
6-2017 - 5-2018
VP, Cash Management Services & ACH Manager at Farmers & Merchants Bank of Long Beach

Education

Lawrence has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Santa Cruz, California, United States Job Level : Leadership Designation : SVP, Director of Payments, Digital & Product Management at West Coast Community Bank
URL has been copied!

Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Lawrence

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Lawrence take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Lawrence

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.