Lawrence Rodriguez

Enthusiast
DISC Type : i

Senior Director, Information Technology at Biogen

Cambridge, Massachusetts, United States

Overview

Lawrence has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Lawrence has no verified topics they care about

Media Appearances

Lawrence has no verified media appearances

Work History

11-2019
Senior Director, Information Technology at Biogen
1-2015 - 11-2019
Director, Research and Development Information Systems at Amgen
6-2010 - 1-2015
Director of Information Systems at Lexicon Pharmaceuticals
4-2007 - 6-2010
Associate Director of Discovery Informatics at Lexicon Pharmaceuticals
1-2005 - 3-2007
Associate Director of Bioinformatics at Lexicon Pharmaceuticals

Education

B.A. from The University of Texas at Austin
M.A. from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 23 Location : Cambridge, Massachusetts, United States Job Level : Senior Designation : Senior Director, Information Technology at Biogen
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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lawrence

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lawrence take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lawrence

Personality Compatibility


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