Lawrence Rosenberg

Trailblazer
DISC Type : ID

Sales Director at Brightspot

New York, New York, United States

Overview

Lawrence is the Director of Enterprise Sales at Brightspot, specializing in AI-enabled platforms, workflow automation, and enterprise SaaS. A seasoned sales leader with a history of top performance, he studied English Literature at The City University of New York. Colleagues describe him as a talented, motivating, and world-class sales leader.

Outside of his sales leadership roles, Lawrence is an accomplished author who has written four books focused on peak performance, sales strategy, and developing a winning mindset. He is also the host of The Alpha Human Podcast, where he interviews innovators and thought leaders on optimizing skills and mindset.

Unique fact: He has authored a unique edition of Sun Tzus "The Ultimate Art of War, " applying the strategists aphorisms to modern business.

Personality Overview

Values Relationships

Achievement-Oriented

Assertive

They are not against taking risks and can make tough decisions when required.
  If they come to believe in your value proposition, they will be your champion. They are more likely to accept new and exciting technologies.

Topics They Care About

Sales Leadership
His career includes multiple VP and Director-level roles, and his recommendations consistently praise his ability to train, motivate, and lead high-performing sales teams.
AI in Business
His role at Brightspot centers on AI-powered digital experiences, and his social posts analyze how leaders in other major tech companies leverage new technology.
Peak Performance
A core theme in his professional life, he has authored four books and hosts a podcast on the strategies and mindsets of high achievers.

Media Appearances

Lawrence has no verified media appearances

Work History

6-2022
Sales Director at Brightspot
9-2020 - 6-2022
Vice President Enterprise Sales at Shindig
5-2018 - 7-2020
Vice President of Sales at GDS Group
4-2016 - 4-2018
Director of Sales at ISM Education
2-2015 - 3-2016
Director of Sales at PatSnap

Education

English Literature from The City University of New York

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Mid-senior Designation : Sales Director at Brightspot
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Insights For Selling To Lawrence

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrence is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lawrence

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lawrence move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Lawrence take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lawrence

Personality Compatibility


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