Riya is a marketing and growth professional specializing in the Web3 space, with a focus on community-led growth and go-to-market strategy. A graduate of the University of Birmingham with a Master of Science, she excels at translating complex blockchain concepts into compelling stories that drive user engagement and adoption.
Describing herself as always curious and a long-term thinker, Riya is passionate about designing systems where attention and trust can compound. She is slightly obsessive about crafting good narratives and understanding the structural dynamics of how communities form and thrive, both online and off.
At a previous role, she grew an active user community by over 1000% and helped scale a crypto wallet to 450, 000 users with over $1M in monthly transaction volume.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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