Riya Rana

Pioneer
DISC Type : sdi

Social Media Marketing Manager at Audace Labs

Birmingham, England, United Kingdom

Overview

Riya is a marketing and growth professional specializing in the Web3 space, with a focus on community-led growth and go-to-market strategy. A graduate of the University of Birmingham with a Master of Science, she excels at translating complex blockchain concepts into compelling stories that drive user engagement and adoption.

Describing herself as always curious and a long-term thinker, Riya is passionate about designing systems where attention and trust can compound. She is slightly obsessive about crafting good narratives and understanding the structural dynamics of how communities form and thrive, both online and off.

At a previous role, she grew an active user community by over 1000% and helped scale a crypto wallet to 450, 000 users with over $1M in monthly transaction volume.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Web3 Community Growth
She has experience onboarding thousands of members into the Web3 ecosystem and has written about the structural mechanics of community participation and commitment.
Go-to-Market Strategy
She has developed and executed go-to-market thinking for a range of blockchain products, including DeFi protocols, DEXs, and on-chain platforms.
DeFi Innovations
She actively analyzes and writes about emerging trends in Decentralized Finance, including topics like modular lending and the mechanics of new synthetic dollars like USDe.

Media Appearances

Riya has no verified media appearances

Work History

11-2024 - 8-2025
Social Media Marketing Manager at Audace Labs
3-2024 - 8-2025
Community Lead at The Phoenix Guild - TPG
5-2024 - 11-2024
Growth and Partnerships Intern at Antier Solutions
12-2022 - 4-2024
Social Media Manager at AnCrypto.io
3-2022 - 12-2022
Social Media Manager at AA Enterprises

Education

9-2025 - 8-2026
Master of Science - MS from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 3 Location : Birmingham, England, United Kingdom Job Level : N/A Designation : Social Media Marketing Manager at Audace Labs
URL has been copied!

Insights For Selling To Riya

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riya is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Riya

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Riya move?

  • They are generally fast movers and can take quick decisions
  • Can Riya take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Riya

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.