Lawrie Baker

Inquirer
DISC Type : cd

Business Unit Leader - Tables at Thorlabs

City Of Peterborough, England, United Kingdom

Overview

Lawrie Baker is a long-serving leader at Thorlabs, currently heading the Tables Business Unit. He has progressed through several roles, including Manufacturing Operations Manager and Technical Support Manager. Colleagues have described him as bright, enthusiastic, and quick to learn.

He demonstrates a keen interest in community engagement and education, actively promoting the Thorlabs Mobile Labs outreach initiatives. His professional interests extend to pioneering organizations like NASA, indicating a passion for advancements in science and technology.

He is a key leader in the companys expansion, offering an inside look at Thorlabs new manufacturing facility in Ely.

Personality Overview

ROI Conscious

Demanding

Upfront

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Manufacturing Expansion
He leads and actively promotes Thorlabs' Tables Business Unit and the company's new manufacturing site located in Ely.
Educational Outreach
Shows clear passion for community engagement by celebrating the success of the Thorlabs Mobile Lab, which focuses on educational outreach.
Lab Infrastructure
As a business leader, he is invested in the company's core product lines, sharing information about Thorlabs' lab infrastructure solutions.

Media Appearances

Lawrie has no verified media appearances

Work History

11-2021
Business Unit Leader - Tables at Thorlabs
1-2021 - 11-2021
Manufacturing Operations Manager at Thorlabs
7-2017 - 1-2021
Technical Support Manager at Thorlabs
4-2007 - 5-2008
Assembly Technician at Zencus International Limited
5-2006 - 9-2006
IT Support Technician at UK Centre for Ecology & Hydrology (UKCEH)

Education

2006 - 2008
BTEC ND from Peterborough Regional College

More Information

Social Presence :

Prographics :

Exp : 10 Location : City Of Peterborough, England, United Kingdom Job Level : N/A Designation : Business Unit Leader - Tables at Thorlabs
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Insights For Selling To Lawrie

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawrie is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lawrie

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lawrie move?

  • Their decision making speed is somewhere in the middle.
  • Can Lawrie take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lawrie

Personality Compatibility


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