Lax Madapaty

Commander
DISC Type : D

Global Head of Product Marketing at RealPage, Inc.

Austin, Texas, United States

Overview

Lax is a B2B marketing executive with 15 years of experience at major firms like Microsoft, Google, and JPMorgan. Currently the Global Head of Product Marketing at RealPage, he specializes in leveraging marketing technology to drive revenue. He holds an MBA from the Kellogg School of Management and is certified in Generative AI Fundamentals.

Outside of his executive roles, Lax is a prominent thought leader in the product marketing community. He frequently delivers keynotes and speaking sessions at major industry conferences like Dreamforce and for organizations such as the Product Marketing Alliance, sharing his expertise on growth strategies and demonstrating marketings value.

His colleagues describe him as innovative, passionate, and collaborative, with a proven ability to build relationships and help sales teams advance opportunities.

Personality Overview

Impact-Driven

Very Quick

Decisive

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

B2B Product Marketing
This is his core professional focus, leading global product marketing teams at RealPage, PayPal, and JPMorgan. He is a frequent keynote speaker on the topic.
Fintech & Payments
Led product marketing for commerce platforms and payment solutions at both JPMorgan and PayPal, focusing on checkout, fraud intelligence, and payment optimization.
AI in Marketing
He holds a Generative AI certification and leads marketing for an AI-powered platform at RealPage. He is scheduled to speak on integrating AI for growth.

Media Appearances

Lax has no verified media appearances

Work History

12-2025
Global Head of Product Marketing at RealPage, Inc.
2024 - 2025
Global Head of Product Marketing at PayPal
6-2021 - 7-2024
Senior Vice President Global Product Marketing at JPMorgan Chase & Co.
6-2019 - 12-2020
Head Of Product Marketing at National Instruments
7-2017 - 12-2018
Executive Director of Product Marketing at Spiceworks

Education

2004 - 2006
MBA from Northwestern University - Kellogg School of Management
M.S. from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Global Head of Product Marketing at RealPage, Inc.
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Insights For Selling To Lax

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lax is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lax

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lax move?

  • If convinced, they can reach decisions quite fast.
  • Can Lax take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lax

Personality Compatibility


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