Laxmi Patel in

Laxmi Patel

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Head of CRM Product & Planning at Virgin Media O2
📍 United Kingdom

Laxmi Patel is the Head of CRM Product & Planning at Virgin Media O2, specializing in app channel growth and lifecycle automation. With extensive experience from her previous senior roles at Just Eat Takeaway. com, she focuses on data-driven, multi-channel campaigns and building high-performing CRM teams.

Recently, Laxmi was part of a team at Virgin Media O2 that experimented with using generative AI to create and send personalized marketing emails to their customer base.

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Experience
16 Years
Current Role
Head of CRM Product & Planning
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Laxmi cares about

AI in Marketing
Was part of a team at Virgin Media O2 exploring the use of generative AI and LLMs to create personalized marketing email content for customers.
CRM Strategy
Her entire career, from Boux Avenue to Just Eat and Virgin Media O2, has been focused on leading and developing CRM strategies.
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Career

Work history

5-2023
Head of CRM Product & Planning
Virgin Media O2
1-2021 - 5-2023
Senior Team Lead, Global CRM
Just Eat Takeaway.com
2-2020 - 12-2020
Senior Global CRM Manager
Just Eat Takeaway.com
8-2018 - 2-2020
Global CRM Manager
Just Eat Takeaway.com
8-2013 - 8-2018
CRM Manager
Boux Avenue
In the press

Media appearances

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Education

Laxmi has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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