Laxmi Patel

Examiner
DISC Type : sc

Head of CRM Product & Planning at Virgin Media O2

United Kingdom

Overview

Laxmi Patel is the Head of CRM Product & Planning at Virgin Media O2, specializing in app channel growth and lifecycle automation. With extensive experience from her previous senior roles at Just Eat Takeaway. com, she focuses on data-driven, multi-channel campaigns and building high-performing CRM teams.

Recently, Laxmi was part of a team at Virgin Media O2 that experimented with using generative AI to create and send personalized marketing emails to their customer base.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

AI in Marketing
Was part of a team at Virgin Media O2 exploring the use of generative AI and LLMs to create personalized marketing email content for customers.
CRM Strategy
Her entire career, from Boux Avenue to Just Eat and Virgin Media O2, has been focused on leading and developing CRM strategies.
Lifecycle Automation
Identifies as a "Lifecycle Automation Professional, " indicating a deep focus on automating the customer journey to enhance retention and engagement.

Media Appearances

Laxmi has no verified media appearances

Work History

5-2023
Head of CRM Product & Planning at Virgin Media O2
1-2021 - 5-2023
Senior Team Lead, Global CRM at Just Eat Takeaway.com
2-2020 - 12-2020
Senior Global CRM Manager at Just Eat Takeaway.com
8-2018 - 2-2020
Global CRM Manager at Just Eat Takeaway.com
8-2013 - 8-2018
CRM Manager at Boux Avenue

Education

Laxmi has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Head of CRM Product & Planning at Virgin Media O2
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Insights For Selling To Laxmi

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laxmi is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Laxmi

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Laxmi move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Laxmi take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Laxmi

Personality Compatibility


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