Layne Fulero

Critic
DISC Type : C

A&D Marketing Director at TileBar

Austin, Texas, United States

Overview

Layne has no verified overview

Personality Overview

Objective Thinker

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Layne has no verified topics they care about

Media Appearances

Layne has no verified media appearances

Work History

7-2023
A&D Marketing Director at TileBar
1-2021 - 7-2023
Director of Marketing at Architectural Surfaces
9-2017 - 12-2020
Marketing Manager at Architectural Surfaces
1-2017 - 9-2017
Marketing Manager at Architectural Granite and Marble (Architectural Surfaces Group)
1-2014 - 1-2017
National Sales and Channel Marketing Manager at Architectural Granite and Marble

Education

2000 - 2004
Bachelors of Science from Texas Christian University
Education details unavailable from Texas Christian University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas, United States Job Level : Mid-senior Designation : A&D Marketing Director at TileBar
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Insights For Selling To Layne

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Layne is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Layne

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Layne move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Layne take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Layne

Personality Compatibility


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