Lazar Gojkovic

Questioner
DISC Type : c

Account Director at Telesign

Serbia

Overview

Lazar is a high-performing Account Director at Telesign with five years of success in the IT and CPaaS sectors. He specializes in enterprise digital transformation using omnichannel communication strategies for the French and Balkan markets. Lazar holds a Bachelors degree from the Conservatoire national des arts et métiers - Cnam.

Having lived and worked abroad, Lazar brings a unique global perspective to his role. Before his career in technology sales, he gained substantial experience in the maritime industry, working as both a Ship Broker and a Marine Surveyor. He is a native-level French speaker.

Unique fact: Lazar made a significant career transition from being a Marine Surveyor and Ship Broker to becoming an IT sales professional.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Omnichannel Communication
He specializes in driving enterprise digital transformation through strategies involving SMS, WhatsApp, and RCS.
Customer Engagement
A key focus for him, as highlighted by his attendance and interests at industry events like ICE London.
Fraud Prevention
One of his stated topics of interest for discussion at professional events, indicating its relevance to his work at Telesign.

Media Appearances

Lazar has no verified media appearances

Work History

10-2023
Account Director at Telesign
5-2021 - 10-2023
Sales Development Representative at Telesign
11-2019 - 11-2020
Logistics Project Manager at Carrefour Global Sourcing
3-2018 - 7-2019
Ship Broker at BRS Brokers
1-2016 - 3-2018
Marine Surveyor at Independent Marine Surveyor

Education

2012 - 2015
Bachelor's degree from Conservatoire national des arts et métiers - Cnam

More Information

Social Presence :

Prographics :

Exp : 10 Location : Serbia Job Level : Mid-senior Designation : Account Director at Telesign
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Insights For Selling To Lazar

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lazar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lazar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lazar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lazar take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lazar

Personality Compatibility


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