Lea Friebe

Inspirer
DISC Type : id

Interim Head of FinOps / AR at Mews

Amsterdam, North Holland, Netherlands

Overview

Lea Friebe is a leader in the hospitality tech space at Mews, with a strong background in fintech and payments from her time at Klarna. She excels at scaling businesses, driving operational efficiency, and implementing strategic initiatives. She holds a Bachelor of Business Administration from Stockholm University.

With education in both Sweden and Thailand and experience at global companies, she brings an international perspective to her work. Her interests include major travel and technology companies like SAS and Philips.

Unique fact: She successfully scaled a Financial Planning & Analysis team from three to eight members while implementing a next-generation financial planning tool.

Personality Overview

Decisive

Confident & Optimistic

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Scaling FinTech Operations
Her roles at Mews and Klarna have focused on scaling FP&A and FinOps teams, implementing new tools, and managing full P&L for product verticals.
Hospitality Technology
As a key leader at Mews, a fast-growing unicorn, she is deeply involved in revolutionizing the hospitality industry through technology and operational excellence.
OKR Implementation
She led the company-wide adoption of OKRs (Objectives and Key Results) at Mews, ensuring strategic alignment and execution across all teams.

Media Appearances

Lea has no verified media appearances

Work History

9-2025
Interim Head of FinOps / AR at Mews
9-2024
Director, Strategy & Execution at Mews
10-2023 - 9-2024
FP&A | Team Lead at Mews
6-2022 - 10-2023
Head of Finance and Analytics, Open Banking / Sofort at Klarna
2-2022 - 6-2022
Team Lead Partner Success Netherlands at Klarna

Education

2010 - 2014
Bachelor of Business Administration (BBA) from Stockholm University
2012 - 2012
Business Administration from Thammasat University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Interim Head of FinOps / AR at Mews
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Insights For Selling To Lea

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lea is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Lea

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Lea move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lea take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lea

Personality Compatibility


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