Leanne Shinn Hawthorne in

Leanne Shinn Hawthorne

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Principal Consultant | Fractional Innovation & Strategy Leader at Crafted Consulting LLC
📍 United States

Leanne is an Enterprise Leader specializing in product innovation, operations, and transformation, with extensive experience in retail and consumer brands. She has owned P&Ls and led significant initiatives for global brands like Starbucks.

She is passionate about creating strong team cultures rooted in trust and respect, as highlighted by numerous recommendations. Leanne is also a Certified Coffee Master and interested in human-centered design.

Leanne built operating systems and brand platforms for over 18, 000 stores with $2B+ in capital investment.

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Experience
23 Years
Current Role
Principal Consultant | Fractional Innovation & Strategy Leader
Job Level
Senior
Location
United States
Personality Overview

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Priorities

Topics Leanne cares about

Product Innovation
Leanne's career at Starbucks involved leading end-to-end brand strategy, consumer innovation, and product development for global markets.
Operational Transformation
She has a strong background in building new operational and stage-gate systems to deliver large-scale initiatives efficiently.
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Career

Work history

9-2025
Principal Consultant | Fractional Innovation & Strategy Leader
Crafted Consulting LLC
2019 - 5-2025
Director - Innovation Business Strategy & Program Management
Starbucks
2014 - 2019
Director - Product Innovation
Starbucks
2011 - 2014
Program Manager - New Retail Concepts
Starbucks
2002 - 2011
Earlier Roles - Senior Project Manager / Senior Analyst, Global Supply Chain Operations
Starbucks
In the press

Media appearances

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Education
Bachelor of Arts - BA
University of Puget Sound
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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