Leanne Shinn Hawthorne

Commander
DISC Type : D

Principal Consultant | Fractional Innovation & Strategy Leader at Crafted Consulting LLC

United States

Overview

Leanne is an Enterprise Leader specializing in product innovation, operations, and transformation, with extensive experience in retail and consumer brands. She has owned P&Ls and led significant initiatives for global brands like Starbucks.

She is passionate about creating strong team cultures rooted in trust and respect, as highlighted by numerous recommendations. Leanne is also a Certified Coffee Master and interested in human-centered design.

Leanne built operating systems and brand platforms for over 18, 000 stores with $2B+ in capital investment.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Product Innovation
Leanne's career at Starbucks involved leading end-to-end brand strategy, consumer innovation, and product development for global markets.
Operational Transformation
She has a strong background in building new operational and stage-gate systems to deliver large-scale initiatives efficiently.
Leadership Development
Her recommendations consistently praise her exceptional leadership, ability to build strong teams, and dedication to her people's growth.

Media Appearances

Leanne has no verified media appearances

Work History

9-2025
Principal Consultant | Fractional Innovation & Strategy Leader at Crafted Consulting LLC
2019 - 5-2025
Director - Innovation Business Strategy & Program Management at Starbucks
2014 - 2019
Director - Product Innovation at Starbucks
2011 - 2014
Program Manager - New Retail Concepts at Starbucks
2002 - 2011
Earlier Roles - Senior Project Manager / Senior Analyst, Global Supply Chain Operations at Starbucks

Education

Bachelor of Arts - BA from University of Puget Sound

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Senior Designation : Principal Consultant | Fractional Innovation & Strategy Leader at Crafted Consulting LLC
URL has been copied!

Insights For Selling To Leanne

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leanne is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leanne

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Leanne move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Leanne take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Leanne

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.