Lee-Ann Birch

Commander
DISC Type : D

Head of Marketing | Australia & New Zealand at PPG

Melbourne, Victoria, Australia

Overview

Lee-Ann Birch is the Head of Marketing for Australia & New Zealand at PPG. With a 15-year career in the FMCG and Food & Beverage sectors, she has a strong record of driving brand growth at companies like Fonterra and Nestlé. She holds a Bachelor of Philosophy Honours in Marketing Management.

There is no publicly available information about her personal life, hobbies, or interests outside of her professional career.

She received a POPAI Global Award in Las Vegas for Best Display in the Alcoholic Beverages category, recognizing international excellence in point-of-purchase advertising.

Personality Overview

Strong-Willed

Decisive

Very Quick

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Brand Relaunching
Her recent social media activity celebrates the launch of a "new Taubmans, " indicating a focus on brand evolution and bold new chapters for established brands.
AI in Marketing
Expressed recent excitement about leveraging AI and robotics for "smarter marketing and faster outputs, " showing an interest in marketing technology and its impact.
Global Brand Management
As the former global custodian for Fonterra's billion-dollar Anchor brand, she managed strategy across more than 80 emerging and developing markets.

Media Appearances

Lee-Ann has no verified media appearances

Work History

4-2025
Head of Marketing | Australia & New Zealand at PPG
11-2024 - 3-2025
Head of Global Marketing - Anchor Food Professionals & NZMP at Fonterra
1-2024 - 10-2024
Global Senior Marketing Manager - Anchor Food Professionals at Fonterra
3-2021 - 12-2023
Global Marketing Manager - Anchor/Everyday Nutrition at Fonterra
12-2016 - 8-2018
Brand Manager - Nescafé Beverages at Nestlé

Education

2013 - 2015
Bachelor of Philosophy Honours in Marketing Management from IMM Graduate School
2007 - 2008
International Marketing Management Diploma from IMM Graduate School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Melbourne, Victoria, Australia Job Level : Mid-senior Designation : Head of Marketing | Australia & New Zealand at PPG
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Insights For Selling To Lee-Ann

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee-Ann is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lee-Ann

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lee-Ann move?

  • If convinced, they can reach decisions quite fast.
  • Can Lee-Ann take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lee-Ann

Personality Compatibility


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