Lee Assoulin

Energizer
DISC Type : I

Founder & CEO at Space And Time

New York, New York, United States

Overview

Lee Assoulin is the founder and CEO of three distinct companies: Stonecutter, an Amazon agency managing over $220M in revenue; Off Topic Games; and the upcoming Space And Time. A Skidmore College graduate, he is a recognized expert in the e-commerce space, frequently speaking at industry events.

Lee values meaningful connections, having co-founded Off Topic Games with his best friend to help people disconnect from their phones. He is a family man with two children and enjoys building businesses with his partner, Allyssa Manning. He prioritizes leading with value and honesty in his ventures.

He simultaneously leads three diverse ventures: a high-revenue Amazon agency, a board game company with over 500k units sold, and a new mushroom and nootropics brand.

Personality Overview

Imaginative

Enthusiastic

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Amazon Ecosystem
As CEO of a major Amazon agency and a speaker at Amazon's "Voice of the Seller" panel, he possesses deep knowledge of the platform's challenges and opportunities.
Scaling Ventures
He has successfully scaled his agency, Stonecutter, for over 11 years and grew Off Topic Games to 500k+ units sold, sharing his expertise at conferences like MDS Inspire.
E-commerce Strategy
With over a decade of experience in the e-commerce space, he has a proven track record of building and growing direct-to-consumer and marketplace businesses.

Media Appearances

Lee has no verified media appearances

Work History

3-2025
Founder & CEO at Space And Time
Co-Founder & CEO at Off Topic Games
10-2014
Founder & CEO at Stonecutter
10-2014 - 10-2016
Ecommerce Director at RBX Active
8-2012 - 11-2014
General Merchandising Manager at Fancy.com

Education

2004 - 2008
BA from Skidmore College

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO at Space And Time
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lee

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lee take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lee

Personality Compatibility


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