Lee Brading, CFA

Questioner
DISC Type : c

Chief Financial Officer at Sezzle

Charlotte, North Carolina, United States

Overview

Lee has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Lee has no verified topics they care about

Media Appearances

Lee has no verified media appearances

Work History

1-2026
Chief Financial Officer at Sezzle
4-2022 - 1-2026
Senior Vice President, Corporate Development and Investor Relations at Sezzle
4-2020 - 4-2022
VP, Investor Relations and Corporate Development at Sezzle
1-2018 - 5-2023
Board Member at Punch Technologies, Inc.
7-2009 - 4-2020
Managing Director at Wells Fargo Securities, LLC, Research Division

Education

MBA from UNC Kenan-Flagler Business School
BS from Washington and Lee University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : Chief Financial Officer at Sezzle
URL has been copied!

Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lee

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lee take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lee

Personality Compatibility


Other Sezzle Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.