Lee Johnson

Enthusiast
DISC Type : i

Managing Director at Excel AV Limited

Woodley, England, United Kingdom

Overview

Lee Johnson is the co-founder and Managing Director of Excel AV Limited, a company he established in 2010. He specializes in providing audio-visual services and solutions to corporate, hospitality, public, and education sectors, aiming to exceed customer expectations with flexible and reliable service.

Lee has strong ties to the Berkshire area, having been educated in Reading. His business interests also reflect this local connection, which includes a directorship role at Berkshire Furniture Services Ltd.

He founded his company based on direct customer feedback suggesting a need for a more personal and cost-effective service than larger AV corporations offered.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Audio Visual Solutions
Co-founded Excel AV in 2010 to provide specialist AV services. The company's goal is to offer a friendly, flexible, and reliable service to various sectors.
Customer Experience
Formed his company in direct response to customer feedback, aiming to consistently exceed client expectations where larger competitors were failing to do so.
Entrepreneurship
Took the initiative to co-found his own company to fill a perceived gap in the audio-visual services market based on direct industry feedback.

Media Appearances

Lee has no verified media appearances

Work History

6-2010
Managing Director at Excel AV Limited

Education

Education details unavailable from Educated in Reading, Berkshire

More Information

Social Presence :

Prographics :

Exp : 15 Location : Woodley, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Excel AV Limited
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lee

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lee take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lee

Personality Compatibility


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