Lee White

Inquirer
DISC Type : cd

Managing Director at ZwickRoell UK & Ireland

Thurlaston, England, United Kingdom

Overview

Lee White is the Managing Director of ZwickRoell UK & Ireland, a leading global provider of materials testing systems. Holding a Bachelor of Engineering from Coventry University, he has progressed his entire career within the company, demonstrating extensive expertise in the aerospace, medical, and automotive sectors. He is committed to enhancing customer success through innovation.

Lees professional interests are deeply rooted in the aerospace and automotive industries, evidenced by his focus on companies like Boeing and Honeywell. He is passionate about fostering industry collaboration, actively hosting and participating in events for UK metals associations. He has also spoken at events on mechanical testing for automotive applications.

He has dedicated his entire professional career to ZwickRoell, rising from an Area Sales Manager to his current role as Managing Director.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Materials Testing
Leads a company dedicated to helping customers achieve their testing goals and improve quality and performance through advanced materials testing systems.
Metals Industry
Actively engages with and hosts events for the UK's leading metals associations to foster industry-wide collaboration and knowledge sharing.
Aerospace Sector
Shows a keen interest in major aerospace companies like Honeywell and Boeing, aligning with his company's focus on serving this key industry.

Media Appearances

Lee has no verified media appearances

Work History

5-2026
Managing Director at ZwickRoell UK & Ireland
2-2025 - 5-2026
Joint Managing Director at ZwickRoell UK & Ireland
3-2020 - 7-2025
Sales & Marketing Manager UK & Ireland at ZwickRoell UK & Ireland
1-2018 - 3-2020
Business Development & Marketing Manager at ZwickRoell UK & Ireland
6-2009 - 1-2018
Area Sales Manager at ZwickRoell UK & Ireland

Education

2003 - 2006
Batchelor of Engineering from Coventry University
2000 - 2003
National Diploma from WCG

More Information

Social Presence :

Prographics :

Exp : 20 Location : Thurlaston, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at ZwickRoell UK & Ireland
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lee

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lee move?

  • Their decision making speed is somewhere in the middle.
  • Can Lee take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lee

Personality Compatibility


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