Lei Y.

Researcher
DISC Type : Cs

UX Designer at Amazon

United States

Overview

Lei Y. is a Senior Product Designer at McKinsey & Company with a background in UX and branding. Educated at Harvard and UC Berkeley, they specialize in simplifying complex systems to create useful and beautiful digital experiences, holding a certification in Professional Scrum with User Experience.

As a storyteller at heart, Lei is passionate about social impact and the intersection of technology and narrative. They actively explore how AI can be used for visual storytelling, drawing inspiration from classic films, and experiment with the latest design tools for personal creative projects.

Driven by a keen eye for detail, Lei once used Figmas measurement tool to analyze the pixel alignment on the ChatGPT homepage out of sheer curiosity.

Personality Overview

Perfectionist

Process Focused

Cost Conscious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI Visual Storytelling
Recently experimented with AI tools like Sora to generate video sequences, exploring themes inspired by classic films such as "2001: A Space Odyssey".
Rapid Design Prototyping
Actively tests and compares new design tools like Figma Sites against Framer and Webflow, valuing intuitive interaction setups for fast prototyping.
Design System Integrity
Cares deeply about systems thinking and design execution, even analyzing the pixel-perfect alignment of major platforms like the ChatGPT homepage in their spare time.

Media Appearances

Lei has no verified media appearances

Work History

9-2025
UX Designer at Amazon
4-2022 - 8-2025
Product Designer at McKinsey & Company
5-2021 - 2-2022
UX/UI Designer at Ceras Health
10-2019 - 12-2019
Technology Designer at Harvard Kennedy School

Education

2019 - 2021
Master in Design Studies from Harvard University Graduate School of Design
2018 - 2019
Master of Architecture - MArch from UC Berkeley College of Environmental Design

More Information

Social Presence :

Prographics :

Exp : 4 Location : United States Job Level : Junior Designation : UX Designer at Amazon
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Insights For Selling To Lei

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lei is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lei

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lei move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lei take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lei

Personality Compatibility


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