Leigh Segall

Enigma
DISC Type : dic

Chief Executive Officer at Smart Communications.

Atlanta, Georgia, United States

Overview

Leigh Segall is the CEO of Smart Communications, a SaaS company focused on customer experience technology. With a background as Chief Marketing and Strategy Officer and an MBA from Northwesterns Kellogg School of Management, she is a proven leader in driving company growth. People who have worked with her describe her as strategic, professional, and a brand visionary.

Leigh is deeply passionate about fostering a strong team culture, frequently and publicly celebrating the successes of her colleagues. She is also a vocal supporter of women in the workplace, expressing gratitude for the female mentors and talented women she works with, highlighting her commitment to leadership and mentorship.

She successfully progressed internally at Smart Communications, holding the positions of CMO and Chief Strategy Officer before being appointed CEO.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Customer Conversations
Her company's core mission revolves around helping businesses improve customer conversations, a central theme in her professional focus and company messaging.
SaaS Growth
As a leader who has scaled a SaaS business, she frequently discusses the importance of product innovation and maintaining market leadership.
Empowering Teams
She consistently praises her team in public posts, emphasizing her belief that a positive and talented team culture is essential for success.

Media Appearances

Inspirational Woman: Leigh Segall | CEO, Smart Communications. Featured in WeAreTechWomen

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Spotlight Series: Leigh Segall, CEO, Smart Communications. Featured in SheCanCode

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Leigh Segall, CEO at Smart Communications. Featured in Vimeo

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Work History

11-2023
Chief Executive Officer at Smart Communications.
2-2023 - 11-2023
President at Smart Communications.
3-2022 - 2-2023
Chief Strategy Officer at Smart Communications.
1-2017 - 4-2022
Chief Marketing Officer at Smart Communications.
9-2013 - 12-2016
Chief Marketing Officer at InnerWorkings (NASDAQ: INWK)

Education

2002 - 2004
MBA from Northwestern University - Kellogg School of Management
BA from Emory University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Executive Officer at Smart Communications.
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Insights For Selling To Leigh

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leigh is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Leigh

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Leigh move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Leigh take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Leigh

Personality Compatibility


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