Brenly McCulloch

Commander
DISC Type : D

Head of Demand Generation, North America at Smart Communications.

Greenville-Spartanburg-Anderson, South Carolina Area, United States

Overview

Brenly has no verified overview

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Brenly has no verified topics they care about

Media Appearances

Brenly has no verified media appearances

Work History

12-2024 - 3-2026
Head of Demand Generation, North America at Smart Communications.
5-2023 - 10-2024
Head of Marketing, North America at PayProp
1-2022 - 6-2023
Demand Generation Program Manager at Curbio
4-2021 - 1-2022
Demand Generation Marketing Manager at Outsell
1-2019 - 4-2021
Marketing Director at Dick Dyer & Associates

Education

Doctor of Business Administration from Columbia International University
Master of Science - MS from Troy University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greenville-Spartanburg-Anderson, South Carolina Area, United States Job Level : N/A Designation : Head of Demand Generation, North America at Smart Communications.
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Insights For Selling To Brenly

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brenly is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brenly

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Brenly move?

  • They can take decisions very fast if you manage to convince them.
  • Can Brenly take some risk or not?

  • The risks don’t matter much to them.

You And Brenly

Personality Compatibility


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