Leighann Issa, CMP, HMCC

Evaluator
DISC Type : Scd

Area Director of Sales Marketing at Modus by PM Hotel Group

Washington DC-Baltimore Area, United States

Overview

Leighann has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Leighann has no verified topics they care about

Media Appearances

Leighann has no verified media appearances

Work History

12-2023
Area Director of Sales Marketing at Modus by PM Hotel Group
5-2021 - 12-2023
Director of Sales at The LINE DC
2-2020 - 5-2021
Assistant Director Of Sales at Crestline Hotels & Resorts
8-2018 - 2-2020
Senior Sales Manager at Crestline Hotels & Resorts
12-2016 - 8-2018
Sales Manager at Two Roads Hospitality

Education

2007 - 2011
Bachelor of Arts from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Area Director of Sales Marketing at Modus by PM Hotel Group
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Insights For Selling To Leighann

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leighann is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Leighann

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Leighann move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Leighann take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Leighann

Personality Compatibility


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