Henrik Hjalmarsson

Energizer
DISC Type : I

President & CEO at Midsona AB at Midsona AB

Malmo, Skåne County, Sweden

Overview

Henrik Hjalmarsson is the President and CEO of Midsona AB, leveraging extensive leadership experience from prior CEO roles at OptiGroup and Inwido. An alumnus of Lund University with a Master of Science, he focuses on driving growth and profitability in the organic and healthy food sector.

Based on his public posts, Henrik is a family man who is passionate about the brands he represents, often celebrating team achievements and product launches. He actively engages with shareholders to discuss the companys growth opportunities and positive outlook.

He is deeply invested in the organic food movement, personally celebrating when one of his companys brands was nominated for a Go Organic award in Sweden.

Personality Overview

Full Of Energy

Enthusiastic

Believer

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Healthy Food Growth
He frequently discusses Midsona's significant growth opportunities and the positive outlook for healthy and sustainable food for both people and the planet.
Brand Development
Shows personal excitement for new product launches and brand award nominations, highlighting his pride and focus on strengthening the company's brand portfolio.
Sustainable Profitability
His communications emphasize achieving "materially improved profitability" alongside sales growth, showing a commitment to sustainable financial performance in the organic sector.

Media Appearances

Henrik Hjalmarsson appointed new CEO and President of Midsona AB. Featured in Midsona AB (official press release)

See Now

Henrik Hjalmarsson appointed new CEO and President of Midsona AB. Featured in Nasdaq

See Now

Work History

6-2025
President & CEO at Midsona AB at Midsona AB
5-2020
Non-executive board member at Scandi Standard
1-2024 - 6-2025
President & CEO at OptiGroup AB
1-2019 - 1-2024
President and CEO at Inwido AB
8-2017 - 1-2019
Managing Director/VD Inwido Sweden & Norway and SVP Inwido AB at Inwido AB

Education

1997 - 2002
Master of Science from The Faculty of Engineering at Lund University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Malmo, Skåne County, Sweden Job Level : Leadership Designation : President & CEO at Midsona AB at Midsona AB
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Insights For Selling To Henrik

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henrik is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Henrik

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Henrik move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Henrik take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Henrik

Personality Compatibility


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