Pedro Reoyo Ruiz

Critic
DISC Type : C

Responsable de Creatividad. Dirección General de Comunicación at Ayuntamiento de Madrid

Madrid, Community of Madrid, Spain

Overview

Pedro Reoyo Ruiz is a seasoned marketing executive with over 30 years of experience, primarily in the retail sector with brands like Decathlon and Toys"R"Us. He has recently transitioned into public service as the Head of Creativity for the City of Madrid, applying his extensive background to governmental communication strategies.

Passionate about retail, Pedro has served on the Advisory Board for the Retail Forum for nearly a decade. During his time as Marketing Director for Donte Group, he also demonstrated a commitment to supporting womens sports through strategic sponsorships of successful basketball teams. He holds a degree in Economics and Business from the Universidad Autónoma de Madrid.

He has been a member of the prestigious Advisory Board for the Retail Forum since 2016.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Retail Transformation
Boasts a 30-year career in leadership roles at major retail companies like Decathlon, Aki Bricolaje, and Toys"R"Us, indicating a deep passion for the industry.
Brand Strategy
Has driven marketing and brand development across diverse sectors, including retail, healthcare with Vitaldent (Donte Group), and now public administration for the City of Madrid.
Public Communication
His current role as Head of Creativity for the Ayuntamiento de Madrid involves leading public-facing campaigns, such as initiatives to boost the city's birth rate.

Media Appearances

Pedro has no verified media appearances

Work History

1-2024
Responsable de Creatividad. Dirección General de Comunicación at Ayuntamiento de Madrid
11-2019 - 11-2023
Director Corporativo de Marketing ( Donte Group ) Vitaldent, Smysecret, Moonz y Maex at Grupo Vitaldent
11-2019 - 9-2022
Director Marketing Vitaldent at Grupo Vitaldent
5-2019 - 11-2019
Director Ventas y Marketing España y Portugal at Toys“R”Us Iberia SAU
5-2007 - 4-2019
Director de Marketing Aki Bricolaje (Adeo Group) at AKI Bricolaje ESP

Education

1988 - 1993
Licenciado en Ciencias Economicas y Empresariales from Universidad Autónoma de Madrid
1988 - 1993
Licenciatura en ciencias empresariales from Autonoma de madrid

More Information

Social Presence :

Prographics :

Exp : 18 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Responsable de Creatividad. Dirección General de Comunicación at Ayuntamiento de Madrid
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pedro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pedro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pedro

Personality Compatibility


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