Pedro Reoyo Ruiz in

Pedro Reoyo Ruiz

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Responsable de Creatividad. Dirección General de Comunicación at Ayuntamiento de Madrid
📍 Madrid, Community of Madrid, Spain

Pedro Reoyo Ruiz is a seasoned marketing executive with over 30 years of experience, primarily in the retail sector with brands like Decathlon and Toys"R"Us. He has recently transitioned into public service as the Head of Creativity for the City of Madrid, applying his extensive background to governmental communication strategies.

Passionate about retail, Pedro has served on the Advisory Board for the Retail Forum for nearly a decade. During his time as Marketing Director for Donte Group, he also demonstrated a commitment to supporting womens sports through strategic sponsorships of successful basketball teams. He holds a degree in Economics and Business from the Universidad Autónoma de Madrid.

He has been a member of the prestigious Advisory Board for the Retail Forum since 2016.

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Experience
18 Years
Current Role
Responsable de Creatividad. Dirección General de Comunicación
Location
Madrid, Community of Madrid, Spain
Personality Overview

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Priorities

Topics Pedro cares about

Retail Transformation
Boasts a 30-year career in leadership roles at major retail companies like Decathlon, Aki Bricolaje, and Toys"R"Us, indicating a deep passion for the industry.
Brand Strategy
Has driven marketing and brand development across diverse sectors, including retail, healthcare with Vitaldent (Donte Group), and now public administration for the City of Madrid.
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Career

Work history

1-2024
Responsable de Creatividad. Dirección General de Comunicación
Ayuntamiento de Madrid
11-2019 - 11-2023
Director Corporativo de Marketing ( Donte Group ) Vitaldent, Smysecret, Moonz y Maex
Grupo Vitaldent
11-2019 - 9-2022
Director Marketing Vitaldent
Grupo Vitaldent
5-2019 - 11-2019
Director Ventas y Marketing España y Portugal
Toys“R”Us Iberia SAU
5-2007 - 4-2019
Director de Marketing Aki Bricolaje (Adeo Group)
AKI Bricolaje ESP
In the press

Media appearances

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Education
1988 - 1993
Licenciado en Ciencias Economicas y Empresariales
Universidad Autónoma de Madrid
1988 - 1993
Licenciatura en ciencias empresariales
Autonoma de madrid
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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