Pedro Reoyo Ruiz is a seasoned marketing executive with over 30 years of experience, primarily in the retail sector with brands like Decathlon and Toys"R"Us. He has recently transitioned into public service as the Head of Creativity for the City of Madrid, applying his extensive background to governmental communication strategies.
Passionate about retail, Pedro has served on the Advisory Board for the Retail Forum for nearly a decade. During his time as Marketing Director for Donte Group, he also demonstrated a commitment to supporting womens sports through strategic sponsorships of successful basketball teams. He holds a degree in Economics and Business from the Universidad Autónoma de Madrid.
He has been a member of the prestigious Advisory Board for the Retail Forum since 2016.
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