Lelia De Laitre

Pioneer
DISC Type : isd

Marketing Manager at The Alliance

United Kingdom

Overview

Lelia is a results-driven Marketing Manager at The Alliance with a comprehensive background in digital, events, and content marketing. A graduate of the University of Bath, she is consistently described by colleagues as dedicated, passionate, and hard-working.

Lelia holds a French Baccalauréat in Science and Technology of Management and Business, which she passed with the highest honors (Mention Très Bien).

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

GTM Strategy
Her professional feed shows a strong focus on Go-to-Market summit events and discussions with GTM leaders, indicating a primary professional interest.
Data-Driven Marketing
Her experience at Data Leaders, a peer community for data executives, and Address Intelligence, a data-driven agency, highlights her expertise in leveraging data for campaigns.
Sales Enablement
She actively shares content related to sales enablement summits, suggesting an interest in aligning marketing efforts with sales team success.

Media Appearances

Lelia has no verified media appearances

Work History

4-2023
Marketing Manager at The Alliance
4-2022 - 3-2023
Marketing Manager at Data Leaders
3-2021 - 4-2022
Marketing Executive at Data Leaders
3-2020 - 9-2020
Account Executive at Address Intelligence
10-2019 - 1-2020
Public Relations Intern at Button Collective

Education

2015 - 2019
Bachelor’s Degree from University of Bath
2013 - 2015
Baccalauréat STMG Mention très Bien from Lycée Albert de Mun

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Middle Designation : Marketing Manager at The Alliance
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Insights For Selling To Lelia

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lelia is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lelia

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lelia move?

  • They are generally fast movers and can take quick decisions
  • Can Lelia take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lelia

Personality Compatibility


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