Len Preeper

Examiner
DISC Type : cs

Partner & Co-Founder at Thinkwell Shift

Halifax, Nova Scotia, Canada

Overview

Len Preeper is a co-founder and partner at Thinkwell Research, where he specializes in market research and understanding customer behavior. A graduate of Queens University with an MA, he is described by colleagues as providing top-quality service and innovative, out-of-the-box ideas.

Len is deeply committed to the entrepreneurial community, having served as the President for the Atlantic Canada chapter of the Entrepreneurs Organization (EO). He is passionate about supporting fellow founders and fostering a strong regional ecosystem through collaboration and mentorship.

He is a past president of the Entrepreneurs Organization (EO) for the Atlantic Canada chapter.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are always well-planned and adopt a systematic approach.

Topics They Care About

Entrepreneurial Community
As a past president of the Entrepreneurs' Organization (EO) in Atlantic Canada, he is deeply invested in connecting and supporting fellow founders.
Customer Behavior
His firm, Thinkwell Research, focuses on market research and understanding customer motivations and experiences to inform business strategy.
Human-Centric Solutions
He emphasizes keeping the "human factor" in mind for business and program design, particularly in areas like energy efficiency.

Media Appearances

Len has no verified media appearances

Work History

8-2014
Partner & Co-Founder at Thinkwell Shift
2-2008 - 5-2010
Partner at Think Usability
8-2003
Owner at Thinkwell Research

Education

1988 - 1992
BA Hon from Acadia University
1992 - 1994
MA from Queen's University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Halifax, Nova Scotia, Canada Job Level : Leadership Designation : Partner & Co-Founder at Thinkwell Shift
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Insights For Selling To Len

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Len is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Len

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Len move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Len take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Len

Personality Compatibility


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