Keith Gabriel

Visionary
DISC Type : Ds

Managing Director at Western Business Media Ltd

Crawley, England, United Kingdom

Overview

Keith Gabriel is the co-owner and Managing Director of Western Business Media, a prominent B2B publishing and events company. An experienced media sales leader, he specializes in multi-platform promotional solutions across sectors like health, safety, and fire protection. He attended Warwick School.

He is a co-owner of Western Business Media, having acquired and significantly grown the companys portfolio of magazines and industry awards.

Personality Overview

Goal-Oriented

Direct & Assertive

Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

B2B Publishing
As co-owner and MD of Western Business Media, he manages a large portfolio of B2B publications like Health & Safety Matters and Fire Safety Matters.
Industry Events
Organizes and promotes major industry events, including the successful Safety & Health Excellence Awards and the Cleaning Excellence Awards.
Fire & Safety Sector
Demonstrates deep industry focus through his company's targeted publications and events, such as Fire Safety Matters magazine and related exhibitions.

Media Appearances

Keith has no verified media appearances

Work History

1-2020
Managing Director at Western Business Media Ltd
9-2018 - 1-2020
Business Development Manager at Topscan
10-2016 - 9-2018
Group Sales Manager at Western Business Exhibitions
11-2015 - 10-2016
Business Development Director at Caspian Media Ltd
7-2009 - 11-2015
Sales Director at Stream Publishing

Education

1985 - 1987
Education details unavailable from Warwick School

More Information

Social Presence :

Prographics :

Exp : 39 Location : Crawley, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Western Business Media Ltd
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Keith

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Keith take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Keith

Personality Compatibility


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