Lena Hesselgrave

Critic
DISC Type : C

Senior Product Marketing Manager - 'Futures' product team at Xero

New Zealand

Overview

Lena has no verified overview

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Lena has no verified topics they care about

Media Appearances

Lena has no verified media appearances

Work History

8-2018
Senior Product Marketing Manager - 'Futures' product team at Xero
2-2016 - 8-2018
Automation & Innovation Manager at Xero
9-2017 - 10-2017
Strategy and Partnerships Manager (Secondment) at Xero
9-2014 - 2-2016
Senior Strategy Manager at Wynyard Group
8-2012 - 9-2014
The Wireless - Project Coordinator / Digital Producer at Radio New Zealand

Education

2017 - 2017
Post Graduate - Asia Business Strategy & Leadership from National University of Singapore
2008 - 2011
Bachelor of Music (Classical Piano Performance) from Victoria University of Wellington
2010 - 2010
University Exchange from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 12 Location : New Zealand Job Level : Middle Designation : Senior Product Marketing Manager - 'Futures' product team at Xero

Interested in

Sports

Hockey

URL has been copied!

Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lena

Personality Compatibility


Other Xero Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.