Lena Mass Cresnik PhD

Examiner
DISC Type : sc

Head of AI Strategy, Managing Director at Rockefeller Capital Management

New York, New York, United States

Overview

Dr. Lena Mass-Cresnik is the Head of AI Strategy at Rockefeller Capital Management, leveraging 20 years of experience in financial services and enterprise technology. An alumna of Harvard and Oxford, she previously led GenAI strategy at AWS and was the Chief Data Officer at Moelis & Company, driving significant business growth.

Fueled by a deep curiosity for emergent technologies, Lena actively engages with her professional community on innovation and strategy. She is passionate about building and scaling teams to translate complex technical capabilities into clear, executable business strategies, viewing Generative AI as a tool for human intelligence augmentation.

At Moelis & Company, she created a global Data Science & Analytics platform from scratch that enabled over $4B in transaction value.

Personality Overview

Process Oriented

Tough To Convince

Status Quo Seeker

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Generative AI Strategy
Her recent roles at Rockefeller and AWS, along with talks on podcasts and at Nasdaq, are focused on developing and executing GenAI strategy for business growth and efficiency.
AI in Finance
Her career at Moelis & Company, Charles Schwab, BlackRock, and Rockefeller has centered on applying AI, data analytics, and emergent tech within highly regulated financial environments.
Data-Driven Growth
As Chief Data Officer, she built a data science platform that enabled over $4B in transaction value, showing a focus on creating tangible business outcomes from data.

Media Appearances

Lena has no verified media appearances

Work History

12-2025
Head of AI Strategy, Managing Director at Rockefeller Capital Management
12-2024
Center for Board Excellence, Executive Member at Nasdaq
3-2024 - 11-2025
Global Head of GenAI Strategy & Acceleration at Amazon Web Services (AWS)
3-2019 - 12-2023
Chief Data Officer, Partner & Managing Director | Investment Banking | Data Science & Analytics, AI at Moelis & Company
10-2020 - 7-2023
Member Of The Board Of Advisors at Atlas Crest Investment Co. (NYSE:ACIC)

Education

Master of Science (MS) from Harvard University
Doctor of Philosophy (DPhil/PhD) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of AI Strategy, Managing Director at Rockefeller Capital Management
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Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lena

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lena take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lena

Personality Compatibility


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