Lena Stark

Trailblazer
DISC Type : DI

Director, Field Marketing at Kyndryl

Redding, Connecticut, United States

Overview

Lena has no verified overview

Personality Overview

Achievement-Oriented

Assertive

Values Relationships

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Lena has no verified topics they care about

Media Appearances

Lena has no verified media appearances

Work History

5-2022
Director, Field Marketing at Kyndryl
10-2021
Advisory Marketing, US at Kyndryl
5-2020 - 10-2021
WW Program Director, Product Marketing IBM Global Financing - Software, Server and Storage, Channel at IBM
7-2019 - 5-2020
WW Program Director, Product Marketing IBM Systems Financing and IBM Certified Pre-Owned at IBM Global Financing
5-2020
WW Sr Portfolio Marketing Manager Systems Financing / Global Asset Recovery Services at IBM Global Financing

Education

1975 - 1979
Master from Stockholm University
1976 - 1981
Master's degree from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Redding, Connecticut, United States Job Level : Mid-senior Designation : Director, Field Marketing at Kyndryl
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Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lena

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lena take some risk or not?

  • They can take risks if necessary.

You And Lena

Personality Compatibility


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