Lene Bak-Mikkelsen

Critic
DISC Type : C

Kommunikations- og marketingkoordinator at Dencker A/S

Central Denmark Region, Denmark

Overview

Lene Bak-Mikkelsen is a Communications and Marketing Coordinator at Dencker A/S, specializing in high-quality written communication and content that engages target audiences. Educated at Aarhus University and Erhvervsakademi Aarhus, she is described by others as professional, engaged, and analytical in her approach to strengthening a companys online presence and brand.

Outside of her professional role, Lene is a mother of two. She finds that the skills of structure, planning, and coordination she uses daily in her family life are more important than ever and directly translate to her professional capabilities, enhancing her ability to manage multiple priorities effectively.

Unique fact: Lene notes that since becoming a mother, she has become incredibly adept at doing many things with just one hand.

Personality Overview

Negotiator

ROI Driven

Critic

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Content Marketing
Her core competency is writing sharp, high-quality content for target audiences that both engages and sells products, in Danish and English.
Online Presence
Focuses on strengthening a company's online presence through website optimization, SoMe strategy, and creating valuable digital content.
Brand Development
Has been recommended for her structured and analytical approach to strengthening brands, including through social media marketing and website optimization.

Media Appearances

Lene has no verified media appearances

Work History

11-2021
Kommunikations- og marketingkoordinator at Dencker A/S
11-2020 - 10-2021
Marketingmedarbejder at DenckerDeluxe.dk
4-2018 - 7-2020
Kundeservice/shippingmedarbejder at ECU NORDIC
6-2019 - 6-2020
Barsel at Hjemme
5-2017 - 6-2017
Kommunikations- og marketingkoordinator at Lasse Løber

Education

2013 - 2015
Markedsføringsøkonom / Marketing Management AP-degree from Erhvervsakademi Aarhus
2009 - 2012
BA from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Central Denmark Region, Denmark Job Level : N/A Designation : Kommunikations- og marketingkoordinator at Dencker A/S
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Insights For Selling To Lene

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lene is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lene

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lene move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lene take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lene

Personality Compatibility


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