Lenny Virginia Valera, MGP, MBA, MAS

Evaluator
DISC Type : SDc

Associate Director, Marketing at CorMedix Therapeutics

Ashburn, Virginia, United States

Overview

Lenny is a senior marketing and sales operations professional specializing in the pharmaceutical industry. With a recent Masters in Population Health Management from Johns Hopkins, she excels in using analytics and data-driven strategies to drive growth. Colleagues describe her as intelligent, efficient, and exceptionally dedicated.

Her passion for serving at-risk populations and promoting health began in her youth, inspired by her parents active community involvement with the Lions Club. She continues to support professional development causes and has benefited from mentorship programs like StreetWise Partners.

Her commitment to community service was instilled at a young age through regular volunteer work with her family.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Population Health
Recently completed a Master's degree in Population Health Management from Johns Hopkins, indicating a strong professional focus and area of expertise.
Data-Driven Strategy
Led implementation of IQVIA's data analytic tools and dashboards to provide information for targeting purposes and strategic decision-making in past roles.
Sales Operations
Has extensive experience leading territory realignment projects, overseeing CRM system functionality, and analyzing sales data to improve operational efficiency.

Media Appearances

Lenny has no verified media appearances

Work History

11-2025
Associate Director, Marketing at CorMedix Therapeutics
11-2024 - 11-2025
Marketing Consultant at Melinta Therapeutics
2-2021 - 6-2024
Marketing & Sales Operations and Analytics Senior Manager at ASCEND THERAPEUTICS U.S., LLC
7-2020 - 1-2021
Supply Manager at Lonza
10-2019 - 7-2020
Sales Operations and Supply Chain Manager at ASCEND THERAPEUTICS U.S., LLC

Education

8-2022 - 5-2024
Masters in Applied Science (MAS) from Johns Hopkins Bloomberg School of Public Health
Master of Business Administration (MBA) from Universidad Francisco de Vitoria

More Information

Social Presence :

Prographics :

Exp : 5 Location : Ashburn, Virginia, United States Job Level : Mid-senior Designation : Associate Director, Marketing at CorMedix Therapeutics
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Insights For Selling To Lenny Virginia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lenny Virginia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lenny Virginia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lenny Virginia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lenny Virginia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lenny Virginia

Personality Compatibility


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