Leonard Williams

Critic
DISC Type : C

Professor at North Carolina Agricultural and Technical State University

Charlotte Metro, United States

Overview

Leonard has no verified overview

Personality Overview

Precise

Negotiator

Objective Thinker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Leonard has no verified topics they care about

Media Appearances

Leonard has no verified media appearances

Work History

7-2012
Professor at North Carolina Agricultural and Technical State University
9-2010
Director at North Carolina Research Campus
9-2010 - 7-2019
NC A&T State University - Campus Coordinator at North Carolina Agromedicine Institute
9-2008 - 7-2012
Associate Professor at North Carolina Agricultural and Technical State University
8-2006 - 8-2008
Research Associate Professor at Alabama Agricultural and Mechanical University

Education

Master of Business Administration (M.B.A.) from Wake Forest University School of Business
Doctor of Philosophy (Ph.D.) from Alabama A&M University Graduate School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Charlotte Metro, United States Job Level : Mid-senior Designation : Professor at North Carolina Agricultural and Technical State University
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Insights For Selling To Leonard

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonard is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Leonard

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Leonard move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Leonard take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Leonard

Personality Compatibility


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