Leonardo is the Director General for the Falabella Soriana card in Mexico, drawing on extensive experience in financial services with companies like Cencosud and BBVA. An Industrial Engineer who completed a CEOs Management Program at Kellogg, he is focused on leading digital transformation and expanding financial inclusion in the region.
His leadership style is described as pragmatic, results-oriented, and dynamic, with a strong ability to transmit new ideas to his teams. He emphasizes open conversation and dialogue as a key driver for strategic transformation and has expressed a willingness to reside abroad for professional opportunities.
Under his direction, his team won a bronze award at the 2024 LATAM CX awards for their innovative omnichannel customer service strategy using WhatsApp.
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