Leonardo Gonzalez Castellanos

Critic
DISC Type : C

Board President at Industrias Fuego Azteca S.A. de C.V.

Guadalajara, Mexico Metropolitan Area

Overview

Leonardo Gonzalez Castellanos is the founder of gourmet sauce brands FUEGO AZTECA, FUEGO MEXIKA, and AGUILA MEXIKA. An Industrial Engineer with an MBA from Hochschule München, he leverages over 9 years of experience in database solutions and international finance to drive his companies growth in Mexico, the US, and the EU.

Outside of his entrepreneurial ventures, Leonardo is an avid sportsman, enjoying tennis, basketball, and cycling. He is also a musician who plays the guitar. He actively supports local community health and well-being by sponsoring sports events in his area.

One of his products recently won the "Best Food Tube Art Design 2024" award in New York.

Personality Overview

ROI Driven

Critic

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Gourmet Food Business
He founded and manages several high-end gourmet spicy sauce brands, focusing on production and marketing for international cuisines in Mexico, the US, and Europe.
Business Process Improvement
With a background in Industrial Engineering and Finance, he enjoys applying IT tools and data-driven solutions to enhance business efficiency and measure processes.
International Expansion
Fluent in Spanish, English, and German, he is actively expanding his brands into the US and EU markets, managing operations, sales, and intellectual property across borders.

Media Appearances

Leonardo has no verified media appearances

Work History

7-2024
Board President at Industrias Fuego Azteca S.A. de C.V.
6-2024
President at Mexico's Finest, LLC
6-2019 - 7-2024
General Manager at Industrias Fuego Azteca, S.A. de C.V.
3-2019 - 3-2020
Board Member at Industrial Las Norteñas S.A. de C.V.
1-2015 - 7-2017
Finance Manager at EagleBurgmann KE, Inc. (Freudenberg Group)

Education

2011 - 2013
MBA & Engineering from Hochschule München University of Applied Sciences
8-2000 - 12-2005
Bachelor of Engineering - BE from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 9 Location : Guadalajara, Mexico Metropolitan Area Job Level : N/A Designation : Board President at Industrias Fuego Azteca S.A. de C.V.
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Leonardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Leonardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Leonardo

Personality Compatibility


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