Leonardo Huicochea Cervantes

Questioner
DISC Type : c

Consultor Senior at KREA

Mexico City Metropolitan Area

Overview

Leonardo Huicochea Cervantes is the Founding Partner and Director General of Mi Consejo Directivo, a firm dedicated to supporting SME entrepreneurs. An Industrial Engineer from Tecnológico de Monterrey, he provides training, methodology, and advisory services to help business owners develop effective projects and navigate growth challenges.

Leonardo is passionate about creating collaborative spaces where business leaders can learn from one another. He follows publications like Harvard Business Review and Forbes, indicating a strong interest in cutting-edge business strategies and leadership principles, which he applies to help his clients succeed.

Unique fact: He offers SMEs a simulated board of directors experience, applying the formal Case Method to solve real-world business problems in a collaborative setting.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

SME Development
Founded a company specifically to provide training, methodology, and advisory services to help small and medium-sized enterprise owners grow their businesses effectively.
Intelligent Digitalization
He emphasizes the importance of making strategic and intelligent digital investments to maximize impact and drive growth for SMEs.
Business Resilience
Actively promotes the concepts of resilience and adaptation, highlighting their importance for entrepreneurs facing business challenges and market changes.

Media Appearances

Leonardo has no verified media appearances

Work History

10-2022
Consultor Senior at KREA
9-2022
Socio Fundador y Director General at Mi Consejo Directivo
1-2018 - 10-2022
Socio Fundador at Soluciones Integrales de Negocios
Consultor Senior at KREA

Education

Ingeniería industrial from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Consultor Senior at KREA
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Leonardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Leonardo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Leonardo

Personality Compatibility


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