Leonardo Pachon

Critic
DISC Type : C

Lifecycle Marketing Manager at ClassPass

São Paulo, São Paulo, Brazil

Overview

Leonardo has no verified overview

Personality Overview

Critic

Negotiator

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Leonardo has no verified topics they care about

Media Appearances

Leonardo has no verified media appearances

Work History

11-2025
Lifecycle Marketing Manager at ClassPass
7-2025 - 11-2025
Senior Operations Analyst at 99
6-2023 - 7-2025
Sr. Data Analyst at PicPay
3-2022 - 6-2023
Data Analyst at PicPay
7-2021 - 3-2022
Jr Data Analyst at PicPay

Education

8-2016 - 6-2020
Bachelor's degree from ESPM Escola Superior de Propaganda e Marketing
2013 - 2013
English Language Study Exchange from San Diego University for Integrative Studies, SDUIS

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Lifecycle Marketing Manager at ClassPass
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Leonardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Leonardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Leonardo

Personality Compatibility


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