Leonardo Rocha

Observer
DISC Type : ci

BBC Americas Regional Editor at BBC News

London, England, United Kingdom

Overview

Leonardo has no verified overview

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Leonardo has no verified topics they care about

Media Appearances

Leonardo has no verified media appearances

Work History

4-2012
BBC Americas Regional Editor at BBC News
7-2001 - 3-2012
Senior Broadcast Journalist at BBC News
9-1995 - 6-2001
Sports Journalist at FourFourTwo, The Guardian, The Observer and The Sun
1-1995 - 6-2001
Sports Journalist, News Producer and Planning Editor at BBC News Brasil
12-1992 - 9-1994
Senior Broadcast Journalist at TV Senado

Education

9-1988 - 7-1989
Master of Arts - MA from University of Wales
8-1982 - 8-1986
Bachelor of Arts - BA from Federal University of Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 34 Location : London, England, United Kingdom Job Level : N/A Designation : BBC Americas Regional Editor at BBC News
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Leonardo

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Leonardo take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Leonardo

Personality Compatibility


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