Leonardo Rubinstein Cavalcanti

Inquirer
DISC Type : cd

Parceiro Comercial at Azify

São Paulo, São Paulo, Brazil

Overview

Leonardo Rubinstein Cavalcanti is a reporter specializing in the digital economy for outlets like CNN Brasil. He leverages his MBA in Financial Markets to cover complex topics like crypto-assets, Web3, tokenization, DeFi, and blockchain. He holds a degree in Journalism from Universidade Presbiteriana Mackenzie.

Beyond his financial and tech reporting, Leonardo shows a keen interest in modern entertainment and gaming. He engages with popular culture, referencing major franchises like Star Wars, Game of Thrones, and Rick and Morty in his public communications.

Unique fact: He developed four comprehensive handbooks for the Certificate of Crypto-asset Analyst during his time at Blocktrends.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Crypto & Web3
As a reporter for CNN Brasil's "Cripto na Real", he covers a wide range of topics including crypto-assets, Web3, NFTs, DAOs, and blockchain technology.
Financial Markets
He holds an MBA in Financial and Capital Markets, focusing his reporting on the intersection of traditional finance and emerging digital assets like the Real Digital.
Tokenization & DeFi
Explicitly lists Decentralized Finance (DeFi) and tokenization as core areas of his professional coverage, indicating deep expertise in these specific niches.

Media Appearances

Leonardo has no verified media appearances

Work History

7-2025
Parceiro Comercial at Azify
7-2025
Redator de conteúdo at It's Money
10-2025 - 1-2026
Redator para TV at CNN Brasil
9-2025 - 12-2025
Redator de conteúdo at GamesHub
7-2025 - 12-2025
Redator de conteúdo at Coinspeaker

Education

2-2023 - 2-2024
Pós-graduação MBA from FAAP - Fundação Armando Alvares Penteado
2019 - 2023
jornalismo from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 1 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Parceiro Comercial at Azify
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Leonardo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Leonardo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Leonardo

Personality Compatibility


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