Leonardo Vieira da Rocha

Critic
DISC Type : C

CFO and Investor Relations Officer at LM Soluções de Mobilidade

São Paulo, São Paulo, Brazil

Overview

Leonardo Vieira da Rocha is the CFO and Investor Relations Officer at LM Soluções de Mobilidade, with over 20 years of experience in the automotive and financial services industry, primarily with the Volkswagen group. His expertise spans finance, risk, controlling, and credit. People who have worked with him describe him as results-oriented, strategic, and committed.

He is a leader who values alignment between his personal beliefs and his professional life, a key factor in his decision to pursue management development at IESE Business School. Public records indicate that he is married.

He recently highlighted a highly successful transaction that demonstrated the continuing commitment between LM Mobilidade and Volkswagen Financial Services.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Mobility Sector
As CFO of a leading mobility solutions company, he is deeply involved in the expansion and innovation within Brazil's mobility and fleet management sector.
Corporate Finance
His role encompasses finance, accounting, controlling, tax, and reporting, reflecting his core professional focus on financial strategy and management.
Strategic Partnerships
He has publicly celebrated successful business combinations, such as the one between LM Mobilidade and Volkswagen Financial Services, highlighting their strategic importance.

Media Appearances

Leonardo has no verified media appearances

Work History

7-2023
CFO and Investor Relations Officer at LM Soluções de Mobilidade
6-2022
Advisory Board Member at LM Soluções de Mobilidade
7-2020 - 10-2023
Chief Risk Officer (CRO) | Risk, Credit, Underwriting, Collection, Treasury BO, Remarketing at Volkswagen Financial Services Brasil
11-2019 - 7-2020
Head of Credit | Retail, Corporate, Large Corporate, Wholesale, Operations and Warranty Management at Volkswagen Financial Services Brasil
6-2018 - 11-2019
Finance Executive | Corporate and Wholesale Credit at Volkswagen Financial Services Brasil

Education

1-2022 - 3-2023
PMD - Program for Management Development from IESE Business School
2010 - 2012
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CFO and Investor Relations Officer at LM Soluções de Mobilidade
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Leonardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Leonardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Leonardo

Personality Compatibility


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