Leonie Thirkell

Inspirer
DISC Type : di

Manager - Brand & Digital at Ventia

Brisbane City, Queensland, Australia

Overview

Leonie is a creative and collaborative leader with over 17 years of experience in marketing and communications. As Manager of Brand & Digital at Ventia, she drives the brands presence as a listed company, with colleagues describing her as "proactive", "cheerful", and a "can-do" professional. She holds degrees from Victoria University of Wellington and Massey University.

Outside of her corporate role, Leonie is passionate about the intersection of technology and human-centric creativity. She actively participates in industry events like the Adobe Sydney Summit to gather fresh insights. She is also a strong advocate for womens empowerment, serving as Secretary for the NAWIC NSW Chapter.

She often thinks of her grandfather, who was a prisoner of war in Germany during World War II.

Personality Overview

Decisive

Confident & Optimistic

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Digital Brand Strategy
As Manager - Brand & Digital, she leads initiatives to grow Ventia's digital presence, including leading the successful delivery of the new company website.
Employee Engagement
Leonie is a speaker on using platforms like Viva Engage to foster connection and enhance communication for frontline workers during times of organizational change.
Tech and Creativity
She attends events like the Adobe Sydney Summit, expressing a keen interest in how future technology can be grounded in human purpose and creativity.

Media Appearances

Leonie has no verified media appearances

Work History

7-2021
Manager - Brand & Digital at Ventia
8-2020 - 7-2021
Marketing & Communications - Digital Manager at Ventia
9-2018 - 8-2020
Senior Advisor - Marketing & Communications at Ventia
2-2017 - 8-2018
Senior Marketing & Communications Advisor - ANZ at Aurecon
1-2015 - 12-2017
Co-Chair, FutureNet Committee at Consult Australia

Education

2003 - 2006
Bachelor of Arts - BA from Victoria University of Wellington
2008 - 2010
Post Graduate Diploma from Massey University - Te Kunenga ki Pūrehuroa

More Information

Social Presence :

Prographics :

Exp : 22 Location : Brisbane City, Queensland, Australia Job Level : Middle Designation : Manager - Brand & Digital at Ventia
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Insights For Selling To Leonie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonie is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Leonie

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Leonie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Leonie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Leonie

Personality Compatibility


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