Andrew Springate in

Andrew Springate

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Chief Marketing Officer at Horizon Family Brands
📍 Frisco, Texas, United States

Andrew is the Chief Marketing Officer at Horizon Family Brands, with a history of executive roles at Keurig Dr Pepper. He is a passionate brand builder credited with fueling the growth of top beverage brands like Dr Pepper, Sprite, and Canada Dry. He holds an MBA from Harvard Business School.

While the soft drink category declined by 25% since 2000, he helped grow Dr Pepper by 14%, raising it from a #7 to #2 market share.

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Experience
30 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Frisco, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Andrew cares about

Long-Term Brand Building
Passionate about building brands for long-term success, as shown by his strategy that significantly grew Dr Pepper's market share while the overall category was in decline.
Consumer-Centric Marketing
Emphasizes a relentless focus on consumers as a key driver for brand success, a core principle in his successful marketing campaigns.
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Career

Work history

11-2025
Chief Marketing Officer
Horizon Family Brands
12-2020 - 10-2025
Vice Chair
American Beverage
10-2020 - 12-2022
Chief Concentrate Sales Officer
Keurig Dr Pepper Inc.
7-2018 - 11-2025
CMO
Keurig Dr Pepper Inc.
6-2017 - 7-2018
CMO
Dr Pepper Snapple Group
In the press

Media appearances

On the Move: Horizon Family Brands Names Springate CMO. Featured in O'Dwyer's PR Newswire
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Horizon Family Brands Targets Growth in Organic and Better‑for‑You Categories. Featured in Prepared Foods
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Education
MBA
Harvard Business School
BA
The University of Texas at Austin
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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