Andrew Springate

Collaborator
DISC Type : is

Chief Marketing Officer at Horizon Family Brands

Frisco, Texas, United States

Overview

Andrew is the Chief Marketing Officer at Horizon Family Brands, with a history of executive roles at Keurig Dr Pepper. He is a passionate brand builder credited with fueling the growth of top beverage brands like Dr Pepper, Sprite, and Canada Dry. He holds an MBA from Harvard Business School.

While the soft drink category declined by 25% since 2000, he helped grow Dr Pepper by 14%, raising it from a #7 to #2 market share.

Personality Overview

Example Driven

Good Listener

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Long-Term Brand Building
Passionate about building brands for long-term success, as shown by his strategy that significantly grew Dr Pepper's market share while the overall category was in decline.
Consumer-Centric Marketing
Emphasizes a relentless focus on consumers as a key driver for brand success, a core principle in his successful marketing campaigns.
Marketing Innovation
He led one of the first national brands to integrate college athletes into advertising immediately after name, image, and likeness (NIL) rules changed.

Media Appearances

On the Move: Horizon Family Brands Names Springate CMO. Featured in O'Dwyer's PR Newswire

See Now

Horizon Family Brands Targets Growth in Organic and Better‑for‑You Categories. Featured in Prepared Foods

See Now

Andrew Springate Joins Horizon Family Brands as Chief .... Featured in Yahoo Finance

See Now

Work History

11-2025
Chief Marketing Officer at Horizon Family Brands
12-2020 - 10-2025
Vice Chair at American Beverage
10-2020 - 12-2022
Chief Concentrate Sales Officer at Keurig Dr Pepper Inc.
7-2018 - 11-2025
CMO at Keurig Dr Pepper Inc.
6-2017 - 7-2018
CMO at Dr Pepper Snapple Group

Education

MBA from Harvard Business School
BA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 30 Location : Frisco, Texas, United States Job Level : Leadership Designation : Chief Marketing Officer at Horizon Family Brands
URL has been copied!

Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Show genuine interest in solving their problems
  • Show them how they look good by making this decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Andrew

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Andrew take some risk or not?

  • It is unlikely that they will take many risks.

You And Andrew

Personality Compatibility


Other Horizon Family Brands Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.