Leonor Hoyos

Examiner
DISC Type : cs

Directora de Ferias - Línea de Conexión at Inexmoda

Colombia

Overview

Leonor is a Social Communicator with over 20 years of experience conceptualizing and positioning major events for the fashion industry. As Fairs Director at Inexmoda, she leads the strategy for premier events like Colombiatex and Colombiamoda, creating vital connection and business opportunities for the sector.

She is a firm believer in the power of building productive relationships based on kindness, transparency, and coherence. Her personal philosophy centers on collaboration and establishing genuine connections to achieve shared goals for her team, clients, and partners within the fashion ecosystem.

Leonor describes herself as a facilitator of "uniting the dots" and making "hearts vibrate in rhythm" to solve problems.

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Colombian Fashion System
Her role is dedicated to strengthening and providing platforms for the Colombian fashion industry through Inexmoda's influential trade shows.
Event Conceptualization
She leads the entire lifecycle of Inexmoda's fairs, from initial concept and commercial strategy to content and communications.
Building Connections
A core part of her professional and personal philosophy is facilitating productive relationships and uniting people to achieve common goals.

Media Appearances

Entrevista con Leonor Hoyos Toro, directora ferias Inexmoda. Featured in YouTube

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Leonor Hoyos (Inexmoda): “Las ferias deben ser escenarios para generar enlaces comerciales, sociales y culturales”. Featured in ModaES.com

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Leonor Hoyos – Inexmoda – Insumos, materiales y tecnología para la moda. Featured in StyleInsumos.com

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Work History

9-2018
Directora de Ferias - Línea de Conexión at Inexmoda
3-2009 - 8-2018
Coordinadora de Ferias at Inexmoda
8-2005 - 2-2009
Consultor de Ferias y Eventos at Agencia de Cooperación e Inversión de Medellín y el Área Metropolitana
8-2003 - 12-2004
Profesional de Eventos at Cámara de comercio de Medellin para Antioquia

Education

1-1999 - 4-2003
Comunicadora Social - Periodista from Universidad de Antioquia
6-2012 - 9-2012
Diplomado Mercadeo Estratégico de Moda from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 21 Location : Colombia Job Level : N/A Designation : Directora de Ferias - Línea de Conexión at Inexmoda
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Insights For Selling To Leonor

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonor is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Leonor

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Leonor move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Leonor take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Leonor

Personality Compatibility


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