Les Csönge

Pioneer
DISC Type : Dsi

Principal Consultant at Optimum Publishing Group

London, England, United Kingdom

Overview

Les Csönge is a seasoned digital publishing consultant with 25 years of experience, specializing in creating and monetizing mobile-friendly digital editions of print publications. As Principal Consultant at Optimum Publishing Group, he advises companies worldwide on strategy and increasing readership. People often describe him as a knowledgeable, invaluable, and high-energy professional with unsurpassed expertise in his field.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Digital Publishing
With 25 years of experience, he helps companies transition print media like magazines, catalogues, and brochures to mobile-friendly digital formats.
Content Monetization
A core part of his consultancy is advising publishers on how to generate revenue from their digital editions through effective sponsorship and advertising strategies.
Mobile-First Strategy
His work with BlueToad Inc. and Optimum Publishing Group emphasizes creating interactive digital content that is easily readable and engaging on mobile phones.

Media Appearances

Les has no verified media appearances

Work History

2-2026
Principal Consultant at Optimum Publishing Group
2-2022
Co-Owner at www.enchantefrance.fr
3-2017
BlueToad Inc Mobile Friendly Digital Editions of Printed Publications at BlueToad Inc.
9-2016 - 3-2017
Head of Business Development at www.snacktools.com (Smartketer LLC / Smartware SRL)
7-2015
Digital Publishing Consultant at Digital Publishing Consultants

Education

1975 - 1977
Maths from Blackpool Collegiate
1970 - 1975
Maths from Palatine High School, Blackpool, Lancashire, England

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Senior Designation : Principal Consultant at Optimum Publishing Group
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Insights For Selling To Les

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Les is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Les

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Les move?

  • They are generally fast movers and can take quick decisions
  • Can Les take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Les

Personality Compatibility


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