Lesley Li in

Lesley Li

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Brand Director at Moonkie
📍 El Monte, California, United States

Lesley Li is the Brand Director at Moonkie, an innovative baby products company. With a background that includes brand management at Anker Innovations and Papablic, she specializes in building brand strategy and leading marketing execution. She holds a Masters degree from the University of Macau.

Outside of her primary role, Lesley follows the strategies of iconic global brands like Google and Nike. This interest reflects her passion for understanding the principles of successful marketing and applying them to create trusted consumer products.

Under her brand leadership, Moonkie was nominated for the Baby Innovation Award for three consecutive years.

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Experience
5 Years
Current Role
Brand Director
Job Level
Mid-senior
Location
El Monte, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lesley cares about

Baby Product Innovation
Leads a brand consistently nominated for the Baby Innovation Award and showcases new products at major international industry fairs like Kind + Jugend.
Brand Building
Her career is centered on brand strategy and execution, holding director-level branding roles at consumer goods companies like Moonkie, Papablic, and Anker Innovations.
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Career

Work history

6-2024
Brand Director
Moonkie
8-2023 - 7-2024
Brand Manager
Anker Innovations LTD
10-2021 - 8-2023
Branding Director
Papablic
7-2021 - 9-2021
Brand Partner
ZEISS Vision Care
2-2020 - 6-2021
Regional Director
Aceking Group
In the press

Media appearances

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Education
2014 - 2016
Master's degree
University of Macau
2009 - 2013
Bachelor's degree
Jinan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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