Lesley Li

Inquirer
DISC Type : cd

Brand Director at Moonkie

El Monte, California, United States

Overview

Lesley Li is the Brand Director at Moonkie, an innovative baby products company. With a background that includes brand management at Anker Innovations and Papablic, she specializes in building brand strategy and leading marketing execution. She holds a Masters degree from the University of Macau.

Outside of her primary role, Lesley follows the strategies of iconic global brands like Google and Nike. This interest reflects her passion for understanding the principles of successful marketing and applying them to create trusted consumer products.

Under her brand leadership, Moonkie was nominated for the Baby Innovation Award for three consecutive years.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Baby Product Innovation
Leads a brand consistently nominated for the Baby Innovation Award and showcases new products at major international industry fairs like Kind + Jugend.
Brand Building
Her career is centered on brand strategy and execution, holding director-level branding roles at consumer goods companies like Moonkie, Papablic, and Anker Innovations.
Digital PR
Celebrates brand achievements like being featured by prominent online parenting publications and winning "Tableware of the Year" awards, indicating a focus on public recognition.

Media Appearances

Lesley has no verified media appearances

Work History

6-2024
Brand Director at Moonkie
8-2023 - 7-2024
Brand Manager at Anker Innovations LTD
10-2021 - 8-2023
Branding Director at Papablic
7-2021 - 9-2021
Brand Partner at ZEISS Vision Care
2-2020 - 6-2021
Regional Director at Aceking Group

Education

2014 - 2016
Master's degree from University of Macau
2009 - 2013
Bachelor's degree from Jinan University

More Information

Social Presence :

Prographics :

Exp : 5 Location : El Monte, California, United States Job Level : Mid-senior Designation : Brand Director at Moonkie
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Insights For Selling To Lesley

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lesley is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lesley

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lesley move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lesley take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lesley

Personality Compatibility


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